We were approached by Elly's co-founders in March 2020 with a fairly straightforward request: "turn our prototype into a v1 as quickly as possible". Luckily, that's exactly what we excel at.


It has been an absolute pleasure to work with Andrew and Geoff from Punch, they instantly took ownership of the product and deeply cared about about the minor details. They have been invaluable to getting us to where we are today.

Simon Holland, Elly co-founder

The Story

Elly is a daily companion that can help users cope with chronic conditions. Users listen to a short audio clip - a "Daily Elly" - every day, which encourages them through their wellness journey.

When Elly came to us, they had already created a simple prototype of their app which had validated their premise in a worlds-first medical study. It actually improved the outcomes of cancer patients.

Our role was to take their proof-of-concept, and transform it into a highly dynamic, real-world product.




Step One: Prototype to v1

Our first set goal was straightforward: get the app into the App Store as soon as possible. This meant building integrations with a complex API and a playback experience on par with leading apps like Spotify and Apple Podcasts.